RIRA was founded by two US-based Pakistani sisters, Rida and Rania, who grew up between cultures and always found confidence in the little details of style.

For Rida, no look ever felt complete without the right bag. It was the piece that carried her day, matched her mood, and made even the simplest outfit feel put together.

For Rania, it was always sunglasses. The final touch before stepping out. The piece that added confidence, personality, and a quiet sense of style.

Together, they created RIRA with a simple idea: to bring fashion accessories that feel modern, useful, and personal. Inspired by the clean, everyday style they saw in the US and connected to the warmth and expression of Pakistani fashion, RIRA was built for women who want pieces they can actually wear, love, and carry into their daily lives.

Now, RIRA brings a curated collection of bags and sunglasses to Pakistan, selected for women who are always moving between work, family, friends, errands, dinners, and everything in between.

Every piece is chosen with care, not just for how it looks, but for how it makes you feel.